There are over one billion websites live on the internet. Of those websites, nearly seventy percent of them are business websites or business-related. This means that anyone trying to make money online has quite a bit of competition to deal with. With a powerful combination of SEO and digital marketing, any site can improve their value and climb search engine result ranks in a matter of days. Being rated higher on popular search engines means more visibility, which translates to more traffic to the site. If the visitor is impressed with what they see, they might make a purchase. If the site is valuable enough and optimized for visibility, the customer will come back for more.
Search Engine Optimization
Optimizing a website is a process, it’s not something that can be done once and forgotten. There are two parts to connecting with customers online. The first part is to have something they want. This means a valuable service or product that someone wants to buy. The second part is to make that product or service visible to the right person at the right time. Simply having a great product isn’t enough. Even the best products won’t sell if the right customers don’t see them. It’s all about making the most impact at the right moment. This is done by making sure advertisements and links are found just when the user is ready to make a purchase or come to a decision.
There are several types of SEO that a site owner might use.
- Content development is considered the most reliable way to connect with customers, but can be the most expensive method of improving web presence. Using third-party service providers has become one of the most popular methods of providing original content on a regular basis without breaking the bank.
- Website optimization can go as deep as the code that makes the site work. Cleaning up a bit of code or adding in additional security measures can make it easier for search engines to read the content in a site, improving the overall site rating.
- Back-linking is a method of creating more awareness without changing the site directly. Making posts on social media, message boards, and other social media hubs with links leading to a site, forcing search engines to refer to it more often, creating a sort of indirect path back to the site through a variety of outlets. This method should only be used with valuable content and posts.
- Blackhat methods are often used by a less skilled search engine optimization expert. If blackhat methods are discovered a site can be dropped in value permanently. This would make it impossible to rebuild web presence or reach out to customers through popular search engines. SEO service providers can find plenty of typical methods to boost traffic, there’s no sense in risking the reputation of a business over a few quick online sales.
Digital Marketing Versus Search Engine Optimization
With the help of a search engine optimization consultant, site owners can learn about the best methods for creating traffic for their site. With the help of a digital marketing expert, that site owner can learn the best way to convert that traffic into sales. Simply attracting users to a site is only half of the work. Convincing those visitors that they just found the perfect place to buy what they want is a different matter than making the site visible enough to be easily spotted online. Traffic conversion is a big part of any online business, but it has almost nothing to do with optimization.
An SEO consultant can help site owners get the most out of their digital marketing campaign by helping point them to exactly where the right customers are. It’s good to know where there are numerous users to reach out to, but what really matters is that the right users are being reached. For example, Facebook has several million visitors each day and only a certain percentage of those users are ready to make any kind of purchase. An SEO expert will know exactly which users are ready to make a purchase or come to a decision. By using this method, site owners are able to directly market to those who are most likely to make a purchase.
Marketing is how a product or brand is made popular by opinion. Site and content optimization is how that product or brand is made visible in the sea of over one billion websites. This kind of visibility is what sets successful online companies apart from those who just couldn’t seem to make it. Making a splash online is possible, but it’s important that it’s a controlled splash. Talking with a search engine optimization service provider is a great step in the right direction for any business site owner that wants results and long-term stability through online marketing.